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Full Press Release

Nadec Brand recognized and awarded Superbrands status for 2013
2014/05/19
Riyadh, May 19th, 2014 – NADEC, one of the leading food, dairy and beverage companies in the Middle East and North Africa (MENA), has been recognized for its commitment to brand excellence and quality as per the international standers by the KSA arm of the independent authority and arbiter of branding excellence - Superbrands.

The NADEC brand takes its place alongside the top brands from across a number of sectors, including FMCG, aviation and telecommunications. After being shortlisted by the Superbrands Council's stringent research selection process involving industry professionals from the world of branding, NADEC was awarded the official 'Superbrand' status.

Eng. Abdul Aziz Mohammad Al Babtain, Managing Director, NADEC, commented on the company's new Superbrands status: “To see the NADEC brand recognized and awarded 'Superbrands' status is a significant achievement for us. It highlights the success of the brand equity and quality programs over recent years that have elevated the brand to a more aspirational level. This equity improvement, together with the other elements of the supply chain and sales have propelled NADEC’s overall growth in the size of its operations four times on what it was 10 years ago, reflecting the company's eligibility to receive the award, adding that this global accolade translates how closely NADEC and its brand to the customers and consumers.”

Patrick Satamian, Chief Executive Officer NADEC Foods added: "This nomination reflects the professionalism and skills of the brand building capabilities at NADEC as well the team work with our partners. We have introduced a new umbrella brand campaign under the slogan ‘as good as it gets’ as well as creating platforms such as the NADEC Farm and the NADEC Juice Lounge. We will continue to implement a number of exciting new projects throughout 2014 which we are certain will further improve our brand equity and support the recognition from the Superbrands council."

Patrick Satamian, CEO Nadec Foods, receiving the Award from Alex Bibi, Superbrands Director

About Superbrands

Superbrands is an important industry recognition that originated in the UK in 1994. It recognises brands based on their high brand awareness, consumer recall, a credible reputation, corporate social responsibility (CSR) programmes and strong product offerings. The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 83 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 6,500 individual brands have been featured worldwide.

The KSA arm of Superbrands began in 2002 and has since been providing an insight into the country's strongest brands, through evaluating brands according to global standards under designated committees for each country; promoting exceptional brands and the discipline of branding in the region.